Web-based time/distance/difficulty calculator:

People who have always got around by car are often surprised when they find out how little time it actually takes to get around a city by bicycle. Not knowing just how easy and pleasant cycling is and how little time it would actually take to get to where they’re going is probably one of the things that stops many ‘would be’ cyclists from making the change.
Funding could be put aside to commission a study to get comprehensive information on the times, distances and levels of difficulty for specific routes from which maps can be made so a web-based calculation program can be written for people intending to cycle any given route.
Being able to calculate this information will enable commuters to make the decision to make the change from driving to cycling. The technology is available: Use it.